Who I am

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The simple stuff

I'm a South Dakota native who earned my PhD in social psychology with a minor in statistics and quantitative methods at Ohio State University working with Dr. Russ Fazio. I then held a postdoctoral fellow position in marketing at Northwestern University in the Kellogg School of Management working with Drs. Derek Rucker and Loran Nordgren. I'm currently an assistant professor of marketing at Northeastern University.

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Interests

I'm interested in a fundamental question: How do we navigate our worlds? Pivotal to any decision we make is the positivity and negativity we have associated with the items important to that decision. In general, then, I'm interested in evaluations and opinions (attitudes), how they affect what we do, and how we can better understand them.

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How

I use a variety of viewpoints for asking and answering questions related to evaluations and opinions including a traditional consumer behavior perspective as well as natural language, neurobiological, and cognitive perspectives. I use a variety of methods to answer my questions including in-laboratory experiments, pharmacological treatments, longitudinal interventions, and big data naturalistic text analysis. Regarding text analysis, I also created the computational linguistic tool called the Evaluative Lexicon.

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Questions, comments, concerns?

Feel free to get in touch with me by e-mailing me here.

Research

My Research

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"EL Logo

The Evaluative Lexicon: Measuring opinions and their multiple facets in natural text

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Reprints

Find a selection of my reprints here or visit my Google Scholar page here.




Teaching

My Teaching

Quantitative assessments from my students

  • Principles of Marketing (MKT 301), University of Massachusetts - Boston
  • Average student evaluations (11 sections): 4.7 out of 5.0

  • Introduction to Marketing (MKTG 2201), Northeastern University
  • Average student evaluations (6 sections): 4.9 out of 5.0

  • Introduction to Social Psychology, Intensive Writing (PSYCH 2367), Ohio State University
  • 4.6 out of 5.0

  • Introduction to Social Psychology (PSYCH 3325), Ohio State University
  • 4.8 out of 5.0

Qualitative assessments from my students

  • "Matt Rocklage is one of if not the best professor I've ever had. I've never seen a professor care so much about his students' success. He memorized all of our names by the second week of school, emails us individually to talk to us about our test scores, and works hard to connect with us in his powerpoints and lectures so that they are fun and engaging. Awesome guy." (MKTG 2201)

  • "Matthew Rocklage is one of the best marketing professors I've ever had. SUPER enthusiastic, prepared, well-dressed and professional in class. Organizes time super well, he is a TRUE AMERICAN BUSINESSMAN!" (MKTG 2201)

  • "Matt was one of the best professors I have had in my 4 years of college. He challenges your thought process and really pushes you to grow academically and personally. He was interested in what he taught and in hearing what his students thought as well." (PSYCH 2367)

  • "I won't forget the time he wrote me a personal email congratulating me on my grade improvements. I REALLY appreciated that! Keep this guy around!! I'll miss his class." (PSYCH 3325)